Crypto May Be Nike’s New Digital Business Strategy To Stay On Top

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Sportswear manufacturer Nike is getting into the crypto game. Last week, Nike Inc filed an application with the U.S Patent and Trademark Office for the word “cryptokicks.” Details indicate the company has plans to create a new cryptocurrency driven e-com platform. This move represents the culmination of Nike’s direct to consumer business strategy, which was developed to defend its position as the number one footwear brand.RT #CoinTelegraph #Breaking: U.S. sportswear giant Nike has filed a trademark application for the word “Cryptokicks”. Check back for more! #Crypto— Herbert R. Sim – Crypto🕴🏻 (@HerbertRSim) April 25, 2019Nike’s Digital Business StrategyFrom their humble beginnings, Nike Inc has grown into the world’s largest sneaker company. Today, Nike has retail outlets and distribution in over 170 countries. And, as a testament to its marketing reach, few can compete with the company’s brand recognition.Nike has mastered emotive marketing…— Sam The Challenger (@MohauSam) March 22, 2019The application with the U.S Patent and Trademark office comes as Nike continues to develop its digital business model. At the heart of their strategy is the idea of connecting directly with customers.The proposal for an e-com marketplace, fuelled by their native cryptocurrency, will not only solidify association with the brand but also further tap the potential of digital sales. Especially regarding purchases via mobile phone. Andy Campion, Chief Financial Officer at Nike, said:“Digital sales surged a combined 41%, driven by mobile orders. In fact, at a pace far outpacing the retail industry average. Nike’s mobile demand has exceeded more than half of its e-commerce sales.”The Customization TrendNike’s move to utilize blockchain technology will ensure it stays ahead of the competition. But growing sales is more than having a slick mobile-friendly platform. In the present, it’s also about knowing your customers and customizing to their needs. Which is possible with blockchain data, even on a global scale.Speaking to Forbes, CEO of custom-fit footwear company Wiivv, Shamil Hargovan said:

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